Morning coffee
Your starting point
A coffee brand has one pack photo and a new roast.
“I put the actual pack at the centre and give every frame its own morning mood.”— Riff
The campaign plan
Instagram post, 4:5 product feature and 9:16 story.
SMALL PRODUCT.
BIG POSSIBILITIES.
Illustrative briefs, told by Riff.
No invented client results.
Skincare, softly
Your starting point
A skincare product photo meets a soft editorial reference.
“I keep the bottle and label, borrow the lighting, and leave the other brand behind.”— Riff
The campaign plan
A calm product-led feed and story set.
Sneakers in motion
Your starting point
A shoe shop wants one product shown in a bold city scene.
“Same shoe, same colors. Different framing for the feed and the full-screen story.”— Riff
The campaign plan
Square detail, portrait hero and vertical concept.
The neighbourhood café
Your starting point
A café shares a page with its menu and opening hours.
“I read what is actually there. No imaginary discount, no invented address.”— Riff
The campaign plan
Menu highlights and a visit-the-café campaign brief.
A bag with attitude
Your starting point
A bag photo plus a street-style composition reference.
“I borrow the energy, not the model’s brand. Your bag stays the main character.”— Riff
The campaign plan
Feed, story and horizontal collection concepts.
Good food for good dogs
Your starting point
A pet-food pack, its real ingredients and a clear audience.
“I keep the packaging and only use the benefits you provide. No made-up health claims.”— Riff
The campaign plan
Product introduction and everyday-use concepts.
A useful SaaS launch
Your starting point
A software company shares its product page.
“I turn documented features into a clear message. I never invent integrations or customer numbers.”— Riff
The campaign plan
LinkedIn and X campaign concepts.
Light up a room
Your starting point
A lamp photo and an interior-lighting reference.
“The lamp keeps its shape. The reference helps me choose the scene and mood.”— Riff
The campaign plan
Interior feed, product detail and story concepts.
An event worth showing up for
Your starting point
An event page supplies the date, venue and programme.
“Dates are facts, not decoration. I use the page details and a relevant CTA.”— Riff
The campaign plan
Announcement, programme and reminder briefs.
Fresh from the bakery
Your starting point
A bakery provides a pastry photo and a product description.
“I keep the pastry recognisable and recompose it for every channel.”— Riff
The campaign plan
Feed hero, close-up feature and story concepts.