From brief to campaign.
Updated 23 Oct 2026. Follow the six steps below, with current studio screenshots and sample sneaker artwork.
One product photo → three formats → one campaign ready to download. Preparing the brief is free. The feed, portrait and story set uses 15 credits when all three images finish.
- Open your own studioView this step
- Choose a starting pointView this step
- Plan the message and formatsView this step
- Prepare and check your campaignView this step
- Generate and review the campaignView this step
- Save, download and publishView this step
01Open your own studio
Create an email account or sign in to your existing workspace. New accounts start with 25 credits: five images at five credits each.
- Open My account, then choose Create an account.
- Confirm your email with the code, choose a password and open the studio. If you have an invited workspace, link your email in Profile & security before generating.
02Choose a starting point
Start with your product, a product plus a style reference, or a public website. The ten Riff missions load a suggested direction and formats that you can edit.
- Product: add the name, confirmed facts, creative direction and product photo.
- Reference: add a product photo and a separate style image; assign My product and Style reference roles.
- Website: paste a public page URL, choose Read website and check the extracted facts.
03Plan the message and formats
Choose the audience, goal, tone and call to action. Then select the platforms and the format of each image. Give each creative a clear instruction.
- For one product launch, add an Instagram feed post (1:1), portrait feature (4:5) and story (9:16).
- Check the estimate: three images × five credits = 15 credits. You can prepare up to 20 creatives in one brief.
04Prepare and check your campaign
Choose Prepare campaign. This validates the brief and checks the settings and output formats for every selected creative without spending credits.
- Review the campaign summary. Check the product, source facts, reference roles, message and output dimensions.
- Edit the brief and prepare it again when needed. Select the original image files again when reopening a saved brief.
05Generate and review the campaign
Choose Generate campaign when the brief is ready. The studio shows progress and keeps completed results in your account.
- Check that your balance covers the estimate, then start generation.
- Review the actual image and copy. Each completed image uses five credits; failed images release their reserved credits. A new variation is another generation.
06Save, download and publish
Save the brief in your account and download the finished campaign. PNG files use the chosen canvas: 1080 × 1080, 1080 × 1350, 1080 × 1920 or 1920 × 1080.
- Choose Save to account. Use My briefs to reopen saved work and campaign history; Load more reaches older records.
- Download PNG files and export campaign JSON for your backup.
- Upload the files to Instagram, TikTok, X, LinkedIn or Facebook yourself. Keep your account email current and save a private recovery code in Profile & security.