bannerfjordBRIEFS FIRST. BORING NEVER.
RIFF’S FIELD NOTES

SMALL TRICKS.
BIG IDEAS.

Your creative accomplice has a few shortcuts. Better inputs, clearer direction and a campaign that still looks like your product.

Put a tip to work
Good ideas deserve a little love.
RIFF’S TIP 01

Make the product unmistakable.

Use a clear product photo and describe what must stay: the shape, label, colors and key details. Good source material gives the studio less to guess.

Start with my product
RIFF’S TIP 02

Give every photo a job.

In reference mode, assign your item to My product and the inspiration image to Style reference. The first supplies identity; the second supplies visual direction.

Try reference mode
RIFF’S TIP 03

Let the website bring the facts.

Paste one public product or business page, choose Read website and check the extracted facts. Add the audience and message yourself. Remove anything outdated before you generate.

Try a website campaign
RIFF’S TIP 04

One brief. One clear goal.

Say who should see the ad and what they should do next. “Busy commuters, discover the new insulated cup” beats “make something cool.”

Build a better brief
RIFF’S TIP 05

Write a small scene.

Try: “Keep my product recognizable. Show it in a bright morning kitchen. Use a confident tone and leave room for a short headline.” Add only facts and offers you can verify.

Use product mode
RIFF’S TIP 06

Pick the frame before the finish.

A square feed post and a vertical story need different compositions. Select each platform and ratio before generating, then check that text and product fit the chosen canvas.

Choose my formats
RIFF’S TIP 07

Give each creative a purpose.

Use one image to introduce the product, another for a confirmed benefit and another for a call to action. Each selected creative gets its own instruction and format.

Plan the campaign
RIFF’S TIP 08

Check it before you spend.

Prepare campaign validates the brief, source roles and dimensions for free. Read the summary, fix the missing pieces and only then start generation.

See the review step
RIFF’S TIP 09

Start small. Learn from the result.

Each completed image uses 5 credits. Try one direction first, review the actual output and then create the other formats. A new variation is another generation.

Check the credit calculator
RIFF’S TIP 10

Save the idea, keep the files.

Save your brief and download your PNGs. JSON exports keep the brief and file names; you need to select the actual reference files again after importing.

Save and export
RIFF’S TIP 11

Publish where your people are.

Download each finished image and upload it to your social channels yourself. Give the post its final caption and check the crop in the platform before publishing.

See download formats
RIFF’S TIP 12

Keep a way back in.

Verify your account email and save a private recovery code in Profile & security. Never share your password or recovery code in a brief or support request.

Open profile & security

Your ideas work just as well with essential cookies only. Choose what feels right. No analytics or marketing provider is connected.

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